Creativity, craftsmanship, originality and quality are the precious Values that permeate Damiani jewellery. The Maison’s design creations are true masterpieces of goldsmith art and express the passion for jewellery that the Damiani family has handed down for three generations. The Maison’s jewels are entirely handmade with age-old techniques and the utmost attention to detail by the expert master goldsmiths of Valenza, combining the allure and culture of Italian jewellery with the Damiani style: an elegant and sophisticated style, modern and always up-to-date, recognised all over the world. From a simple gold ring to an elegant solitaire with a diamond, from jewellery with precious stones to a timeless watch, the Damiani world has always offered unique and unforgettable emotions.
Each Damiani creation preserves the history and style of the Maison: technical knowledge and creative and stylistic research that has evolved over time. Each jewel is an exclusive creation designed by a team of creatives and handcrafted by master goldsmiths, some of whom have worked with Damiani for over 50 years.
Enrico Grassi Damiani founded a goldsmith workshop in 1924 in Valenza, following his passion for jewellery and love for beauty. His great dexterity combined with perfect execution led him to create masterpieces of goldsmith art appreciated by noble families, for which he became a trusted jeweler.
Unlike other arts, jewellery requires precious raw materials. The desire to dare, to face projects at the very limit of feasibility, is a continuous challenge that makes us grow in creativity, technical ability, aesthetics and executive quality. The Damiani children still maintain the exceptionally high quality of their jewellery’s design and manual workmanship, and continue to buy diamonds, precious stones and pearls from the children of their father’s suppliers.
International journalist Marina Slobodyanik made an exclusive interview with Guido Damiani.
M:Damiani is the most famous jewellery brand in Italy, one of the most popular in Europe. Recently you’ve opened stores in Tokyo and Kuala Lumpur. It’s been a long time you’ve been selling jewels in Honolulu and LA. How do you manage to stay artisanal, keep production in Italy and at the same time sell around the world?
G: The maximum expression of Italian style is located in the district of Valenza, theheart of Italian jewellery tradition. Master goldsmiths and artisans, holders of invaluable expertise, enhance the quality of every single piece, transmitting emotion, history and passion since 1924.
M:What five facts about the Damiani family and Damiani brand make people fall for your jewellery and watches?
G: Passion,tradition, handcrafting, care for details, and first-rate materials.
M:The world is changing; do you feel the need to change as well?
G: Damiani jewels are classic yet also contemporary. While bound to a strong tradition of craftsmanship that guarantees the quality, the creative team favours innovation.
M:There are times when you use Russian diamonds in your creations. Are they good?
G: Yes, we also use Russian diamonds and they are high-quality.
M: Is Monte Carlo a special place of interest for Damiani brand? Why?
G: Monte-Carlo is one of the best places in the world for high-society. We are looking for the right location for a flagship store. In the meantime, we organize events and shows here. We have recently created the sculpture in gold for Prince Albert of Monaco which is permanently displayed at Palazzo at Galerie des Glaces.
M: Before you inherited the company, did you think of doing something else in life?
G: Before entering the family business, I had a career in real estate where I worked for a few years. I joined the family business in 1994 and I have led the company since 1996, and today I’m the President of Damiani Group.
M:Isabella Rossellini, Sharon Stone, Sofia Loren, Jennifer Aniston wear Damiani. Whom would you call your brand ambassador today? (we are not speaking about official ambassadors, but about people who represent Damiani the best)?
G: Over the years, Damiani has worked with people from the show business world like Milla Jovovich, Jennifer Aniston, Isabella Rossellini, Nastassja Kinski, Sophia Loren, Chiara Mastroianni, Brad Pitt, Gwyneth Paltrow and Sharon Stone, to name a few. Most recently, we have collaborated with the actress Nicoletta Romanov for the breathtakingly stunning Romanov Collection.